If you offer free Wi-Fi at your business, you could be liable for a hefty fine. Free Wi-Fi is now a must for consumers and most businesses offer the service as they can see the benefit that it offers the consumer.
However, a pub owner has been handed a £8000 fine after a customer used its Wi-Fi to download copyrighted material unlawfully. The pub involved in the case has not been named but the chain includes, Greene King, Marsdens, Scottish & Newcastle, Mitchell & Butlers and Punch Taverns. Although copyright owners have brought infringement cases against individuals before in the UK, this case is believed to be the first where the operator of a hotspot – where people can buy or get free access to a high-speed wireless internet connection – has been successfully sued.
So, why do you, the business owner receive the fine?
When the customer has downloaded the illegal content the IP address that will show up is your Wi-Fi hotspot. Unless you can prove that it wasn’t you who was downloading at this time then you will be liable, just like the public house in the story above.
Here is where we can help. Our smart Wi-Fi solution will track every user that has or is using your Wi-Fi. You will get in depth statistics such as the users name, email address, date of birth and even their Facebook likes. Most importantly it captures every MAC number of every device that connects to your Wi-Fi, meaning that in the case of a police investigation you will be able to prove that it wasn’t the business to blame and you can also hand this vital information over to the police. The software will sit on your current Wi-Fi setup so there’s no need to change what you already have. If you offer free Wi-Fi, then this solution is a must.
Smart Wi-Fi is also one of the most powerful marketing tools around and you can get a return on investment for offering free Wi-Fi. The data collected from your Wi-Fi users can be used for marketing. As the solution captures in depth information such as likes, age and gender you can successfully market to individuals to get them to return to your business.
If you would like more information on Smart Wi-Fi please don’t hesitate to contact me via email at firstname.lastname@example.org or via telephone on 0191 534 0148.